Sweet FireBrand Privacy Policy

Sweet FireBrand, a vegan marketing agency, maintains a solid commitment to our website visitors' privacy. The following discloses our information gathering and dissemination practices for our website. This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other accessible information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our website?
We collect information you share when you complete and submit our contact form.

When do we collect information?
We collect information from you when you subscribe to a newsletter or enter information on our contact forms.

How do we use your information?
Information we collect from you when you submit a contact form, sign up for our newsletter or promotion, respond to a survey or marketing communication, or use certain other site features may be used to send periodic emails regarding our services.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This practice does not include website hosting partners or other parties who assist us in operating our website or conducting business. We may release your information when we believe release is appropriate to comply with any laws, to enforce our site policies, or to protect ours or others' rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we aim to protect the integrity of our site and welcome any feedback about these sites if you have concerns about them.

Third-party vendor software installed on this site such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website. Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at https://consumercal.org/about-cfc/cfc-education-foundation/california-online-privacy-protection-act-caloppa-3/
We follow CalOPPA guidelines as we interpret them as closely as possible and work to maintain privacy protections in the spirit of these guidelines.

How does our site handle do not track signals?
Installed third party software honors do not track signals and does not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

General Data Protection Regulation (GDPR)
This website does not collect personally identifiable information (PII) directly, but partners such as Google and Constant Contact that are installed may use cookies. These third parties adhere to current privacy protections. We use Google Analytics software on this website to gather traffic insights, these insights do not include PII, only trends like visitor page views, general location of users (city/state) etc. We are actively working to remain in compliance with the new General Data Protection Regulation (GDPR) and will continue monitoring GDPR and other privacy initiatives as they emerge. You may opt out of Google Analytics tracking by installing a browser tool here: https://tools.google.com/dlpage/gaoptout

COPPA (Children's Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online. We do not specifically market to children under the age of 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur: We will notify the users via email within 7 business days We will notify the users via in site notification within 7 business days We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We may collect your email address in order to send information, respond to inquiries, and/or other requests or questions. To be in accordance with CANSPAM we have agreed to the following terms:

Contacting Sweet FireBrand

If you have questions regarding this privacy policy or would like additional information please contact Sweet FireBrand:

Sweet FireBrand Digital Marketing
Attn: Compliance
261 S. Main St., Ste. 106
Newtown, CT 06470
(833) SWT-FIRE / (833) 798-3473

Last Edited 8 June 2019